The Solution Cube™ is our unique and inclusive strategic consulting process designed to guide you towards executable solutions that produce results.
Strategic Consulting
Your winning ventures begin with a fundamentally sound business case and a clearly defined project scope.The Solution Cube™ Discovery Process
Low site conversions, high costs per lead, lost sales, and poor customer reviews are some of the more obvious KPIs that trouble business leaders. What’s more alarming (and most often avoided) are the undetected and residual implications of key metrics failures. Cause-and-effect is rarely a simple equation and reporting without answers can be stressful.
Our three-step process brings your team together as contributing participants, increases accountability and ownership, and unites the group toward a common mission.
The first step of starting a Solution Cube is simple. Take one hour to talk through your concerns and we’ll be able to provide a clear action plan with concrete deliverables and timelines within two business days.
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Together we’ll solve
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The Solution Cube Framework
The Solution Cube process has been utilized by start-ups to Fortune 500 partners since 2005, evolving over a decade and a half of interactive, digital, and social marketing experience to provide a wealth of experience and knowledge for our partners.
Why a cube? That’s simple! Side Door’s framework is based upon six planes of thought that individually contribute to a cohesive structure. Each plane represents a key component of the solution that impacts the project’s cost, timetable, and success: Business Impact, Participants, Technology, Creativity, Information, and Evolution.
Each Solution Cube is a custom engagement and no two results are ever alike. (We’re certain–we’ve done over 40 of them!) While the outcomes vary based on the business issue we’re addressing, you can trust that quality, professionalism, and detail is consistent in every project. 100% of our partners would recommend the Solution Cube process to a colleague, and we have never left a project incomplete. You’re in good company and safe hands.
Additional benefits:
- Mitigates risk by uncovering potential pitfalls associated with enterprise-level projects.
- Move forward on loosely-defined strategic initiatives prior to committing to the complete project upfront.
- Delivers the due-diligence required to accurately articulate the business drivers behind major strategic shifts.
- Involves team members at all levels to gain consensus and increase accountability and ownership of the solution.
The Solution Cube’s Three-Step Process
Phase One
Discovery
We’ll dig deep into the business and analytics to get to the root of the problem.
During this first phase, we do the heavy lifting while you get acclimated to the process. Our discovery process includes stakeholder interviews, systems mapping, competitive analysis and a deep dive into the data — all moving us towards the project critical “ah ha” moment. Once there, we’ll deliver a formal presentation of our findings to the stakeholder team.
Phase Two
Strategy
Now that we understand the “why”, we’ll build on what we’ve learned to formulate concepts and solutions for resolution.
Our team will lead joint sessions to identify specific tactics and strategies to meet your unique business’s needs, addressing the scope for implementation including budgets, human resources, and technology needs. We will also investigate best practices and third-party research for validation and rebuttal.
Phase Three
Scoping
It’s time to lay out the execution plan in detail with a focus on your future.
We’ve got the supporting facts, a well-thought plan, and now we’ll make your business case for a green light. Metrics and ROI projections and an implementation/evolution map ensure that we’ve documented every aspect of the recommendations. We deliver every Solution Cube presentation in person to your Executive Team, so plan for the excitement!
We deliver defensible, data-driven answers to your most pressing questions.
How can I optimize my MarTech stack for effectiveness and efficiency with our immediate need for scale?
What is the most effective way for our brand to leverage third-party customer feedback to improve our customer journey from the initial point of contact through delivery?
How can our brand’s email program evolve into a trackable revenue and/or lead generating marketing tool?
What answers could change your business in the next 90 days?
A Few of our Favorite Solution Cube Projects
SeaWorld Parks and Entertainment
Pfister Faucets, a Spectrum Brand
CakeMate, Signature Brands
Wente Vineyards
Human Performance Institute, a J&J Company
EasyCare Health
Solstas Lab Partners
ThermoSpas Hot Tubs, a Jacuzzi Brand
Orca Bay Seafood, Inc.
Tampa Bay Federal Credit Union
Bankers Healthcare Group
GUESS Watches
Buca di Beppo, a Planet Hollywood Brand
Peachtree Settlement Funding
Summit Energy
Labor Finders International
Florida Hospital Adventist Health
SilverHill Financial
APM Terminals B.V.
SPEED Channel
Venture Photography US
FLSmidth Minerals
National Fisheries Institute