Home Services Paid Media
Imagine working with an operator who has personally hit "publish" on $15+ million in paid ads in the home services space, now placing ads for your brand directly.
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Meet Your Operator
I was the #1 rep at one of the largest home improvement lead aggregators for three years, then went on to serve as CMO of a home services company that grew from $4 million to $22 million before being acquired by private equity.
That exit is the kind of result that comes from doing marketing right, obsessing over every metric, testing every creative, and building systems that scale. Now I do that deep work for a select number of operators through Side Door Digital.
This isn't a big agency. It's 1-on-1, deep work, with a true partner who has been inside the same challenges you're facing.
Are You Ready for Real Answers?
How good is your lead magnet? How good are your funnels? Are you leveraging reciprocity in your creatives and offers - or are they hollow?
How do you attack media buying? What is your testing framework? How do you optimize? When do you kill ads? When do you increase spend?
What do you do when algorithms change? How do you keep up with the pace of AI before your competitors do?
What are your targets? Cost of Marketing. Cost of Acquisition. Cost Per Issued Lead. Cost Per Demo. Net Sale Per Lead Issued.
The harsh reality: CPMs are only increasing, and that will be the case forever. The answer isn't big teams. It's 1-on-1, deep work, with a true partner who knows how to go to battle in this paid media market.
The Work
Home services companies we've partnered with run the full spectrum, from remodel specialists to full home services brands. These are the kinds of properties and transformations our clients are getting in front of buyers.
