Marketing feels like it sucks a lot of time. But you get to the other side once you've put the reps in. We've put the reps in for home services, specifically, so you get to skip a few rounds.
#1 rep at one of the largest Home Services lead companies for 3 years. Then CMO of a Home Services company that grew from $4M to $22M and was acquired by private equity. Now placing ads for your category, your brand, directly.
But enough about me. The interesting part of this conversation is your business, your offers, your funnel, and the questions you should be asking before you spend another dollar in market.
If your gut is uneasy reading any of these, that's worth a 20-minute conversation.
Is it doing the heavy lifting, or just sitting there? Are your funnels actually converting cold traffic, or quietly leaking it?
The creatives that win this market give something real before they ask. The ones that don't get scrolled past.
How do you test? When do you kill an ad? When do you pour fuel on it? Or is it vibes?
And how are you keeping pace with AI changing the cost, format, and rules of paid acquisition every quarter?
Cost of marketing. Cost of acquisition. Cost per issued lead. Cost per demo. Net sale per lead issued. Knowing these is the whole game.
Because they're going up. Forever. The only question is whether your unit economics are built to handle it.
That's not a trend. That's the structure of the auction. So how do you go to battle in this paid media market?
The answer isn't big teams.
You don't pay a retainer. You don't pay for impressions. You pay for the leads we deliver. Full stop.
Creative, copy, landing page, funnel, targeting, tracking, all of it on us. We have a deep bench of offers, branded and unbranded, ready to deploy in your category.
We know this space is won in inches. 1000s of them, literally. Stacking little win after little win. That's the whole job.
Every campaign is run by someone who has actually scaled a P&L in this industry, not a junior reading off a checklist.
Form fills and phone calls. Don't spend in the auction unless you've logged 10,000 hrs. I'm serious.
A deep bench of creatives and offers. Branded for your company or unbranded to feed your funnel. Whichever fits.
No deck. No discovery-call kabuki. Drop your details and we'll come back to you with a real perspective on your paid media, and whether a pay-per-lead program fits.